As 2013 wind down, we wanted to share with you 5 tips to creating a company overview video. With 2014 beginning in a few days, it’s never to earlier to start planning your marketing. Including an overview video on your website and other social media channels is a foundational step to any marketing plan. These tips are just a few ways that you can improve your company video.
1. Poll Your Existing Clients
Don’t know where to start? Asking your existing clients is a great way to start. Often times we don’t know what to include in our profile video. There must be a reason that your existing clients have chosen to work with you. Asking them what they think your strong areas are (as well as weak areas) can give you a great start to answering the questions of prospective clients. You don’t necessarily need to use their feedback word for word or incorporate a testimonial from them but as stated before, it’s a great place to start.
2. Plan Ahead
We can’t stress planning for the long term enough. Nothing is worse than investing thousands of dollars into a corporate overview video, only to need to revise or completely redo later. Have long-term goals in mind so that you can get the most out of your video
3. Think Modular
Keeping it simple and to the point, to often people try to put too much information in to one video, a few short video’s work better then one long one. It’s tough to choose what you need to include. When getting started, write down all of the ideas, thoughts, topics, and categories that you’re considering of including. Group them into like categories, and then condense that category down into a single statement.
4. Tell Your Story
Cut through the standard marketing terms and company jargon and tell people about you. Speak about what matters to your prospect and not what makes you the same as everyone else.
At the end of the day, people don’t remember all of the features and benefits, People remember the story, and how it made them feel. What kind of feeling do you want to convey to your prospects? Trust? Expertise? Loyalty?
5. Take Action
Give us a call today…Your video production won’t make itself, give us a call today and we’ll get your video started today.